Meet the Founder: Fiona Co Chan of Youthforia the viral beauty brand

This week it’s a new Meet the Founder episode, and it’s one that I know a lot of you have been excited for. If you don’t already know, Meet the Founder always takes place first on Instagram Live. It’s a really great way for brand founders to connect with future founders and share their experiences. As it’s a live experience, the editing is minimal – so you might hear the odd glitch! But my guest’s advice makes it all worth it. 

If you don’t know the name Fiona Co Chan, that could be forgiven, but I’d be surprised if you didn’t know her brand or its hero product. Youthforia is the brand that Fiona created in April 2021, yep, at the height of the pandemic, and its hero product, BYO Blush Colour Changing Blush Oil, which works with your individual skin ph to give you your own perfect pink blush, has made serious waves on social media. From the outset San Francisco native Fiona knew she wanted to utilise TikTok in particular, but coming from a tech background, she kind of started out by doing everything herself, from looking at formulas and design to creating content, something she’d never done before.

As such she shares that creating a beauty brand was a real test of her resilience and taught her so much about her own mental health journey. Be sure to check out Youthforia on Instagram @getyouthforia and if you want to see us chatting face to face, kinda, head to @beautymepodcast on Instagram and go to the Meet the Founder series on my main page.